With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Let’s start by ensuring your understand the difference between the two.
Social media marketing: Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, Twitter, Instagram, or LinkedIn.
Search engine optimization (SEO): is about showing up in Google search results for your audience's search queries.
Would SEO or social media marketing be the better option?
Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.
Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.
Let’s compare both strategies to see which option is best.
Targeting an Audience
To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms.