Optimizing your LinkedIn Profile

If you’re like many professionals, you probably created a Linkedin profile and occasionally go back to add more connections and comment on a few posts. However, there is so much more you can do with this platform to advance your  business and career.
 
Take charge of your future and attract more attention from potential clients or employers by optimizing your profile and using it on a regular basis to attract the kind of attention you want for either your professional profile or your business. 

Try these tips for designing and using your LinkedIn profile.
​Designing your LinkedIn Profile: 

1. Upload a Cover Image. Take advantage of this prime realestate to advertise what it is you do or your business.
2. Professional Profile Pic. Pick an image that looks professional and clear. Focus on your face and use flattering natural light.
3. Edit your headline. Start by writing a specific headline. Tell employers/clients what value you add and make them want to learn more. Keep your audience in mind and avoid technical terms that may be unfamiliar to them.
4. Update your summary/about section.  Your summary is where you can add more details and showcase your achievements. 
5. Add keywords. Help recruiters and automated search tools to find you. Browse through job descriptions and resumes for keywords that are popular in your field and include them in your profile, including the headline and summary.
6. Choose your URL. LinkedIn gives your profile a URL, but you can change it to something that you like better or might work more effectively for you. If your name is already taken, use a slight variation with your middle initial or hometown.

Optimizing your LinkedIn profile can make it easier for others to find you and help you reach your professional goals. You’ll increase your job satisfaction, and you’ll probably spend more time doing what you love.

​Altitude Business Solutions are committed to helping Small Business Owners navigate their way through growing their business. Helping them assess where there are issues and providing the recourses and contacts to give Altitude to their business. We offer online training, Social Media Services & Website Services.  Subscribe to our social media channels to be alerted of new content.