Optimizing your LinkedIn Profile

If you’re like many professionals, you probably created a Linkedin profile and occasionally go back to add more connections and comment on a few posts. However, there is so much more you can do with this platform to advance your  business and career.
 
Take charge of your future and attract more attention from potential clients or employers by optimisine your profile and using it on a regular basis to attract the kind of attention you want for either your professional profile or your business. 

Try these tips for designing and using your LinkedIn profile.

Designing your LinkedIn Profile: 

1. Edit your headline. Start by writing a specific headline. Tell employers what value you add and make them want to learn more. Keep your audience in mind and avoid technical terms that may be unfamiliar to them.
   
   
2. Update your summary. Your summary is where you can add more details and showcase your achievements. Provide statistics to describe your impact. Add multimedia attachments like videos and work samples to help you stand out.
   
   
3. Choose your photo. Pick an image that looks professional and clear. Focus on your face and use flattering natural light.
   
   
4. Add keywords. Help recruiters and automated search tools to find you. Browse through job descriptions and resumes for keywords that are popular in your field and include them in your profile, including the headline and summary.
   
   
5. Choose your URL. LinkedIn gives your profile a URL, but you can change it to something that you like better or might work more effectively for you. If your name is already taken, use a slight variation with your middle initial or hometown.
6. Be consistent. Make sure your information is consistant across different platforms, you want them to be similar enough to avoid causing any confusion.

 

Using your LinkedIn Profile: 

1. Gather recommendations and endorsements. Ask former employers/clients and other contacts for recommendations. Use your endorsements to advertise skills that are in high demand. If you’re generous about helping others, they’ll be more likely to return the favor.
   
   
2. Write and publish. Share your knowledge and insights on the LinkedIn publishing platform. Develop a content strategy and use a calendar that will remind you to publish regularly.

​​3. Encourage others. Think of LinkedIn as a community where you can exchange ideas and support. Comment on posts from other users and share them with your own connections.
4.  Be discreet. While you’re working to raise your visibility, keep in mind that there may be times when you want to keep your job-hunting activities off view from your current boss and HR department. Change your privacy settings so you can control what information you want to make public. 

Optimizing your LinkedIn profile can make it easier for others to find you and help you reach your professional goals. You’ll increase your job satisfaction, and you’ll probably spend more time doing what you love.

At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation.  It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward.  For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services.

Contact Us to book in today
Phone: 0419 183 451 
​Email: altitudebusinesssolutions.au@gmail.com