Benefits of online marketing include:
Benefits of offline marketing include:
Offline marketing also has some negative aspects, such as:
Both online and offline marketing have their pros and cons.
Offline marketing is seen as more traditional and will be better aimed at the older generation, while online marketing is generally a better option for the younger generation. However, these are only generalities and might not apply to your business.
Plus, you don’t have to choose one over the other. Perhaps a combination of online and offline marketing will work best for your business.
You will need to understand what you want to achieve marketing-wise, what your budget is, and most importantly who your target audience is. Study your audience and go with what you think will work best with them, keeping your budget in mind. This will get you started.
Then, track what you can to determine which campaigns bring you the greatest profits. Run new campaigns and track those. Experience is the best determiner. Analyze as you go and stick with what’s working the best for your company until you find a new campaign that drives even greater profits.
At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services.
Contact Us to book in today
Phone: 0419 183 451