How to create an Effective Social Media Strategy for your Business

So you've all heard that you need to have an effective Social Media Strategy for your business but what does that mean? and where do you start?

Marketing has greatly evolved over the past few years and now every business understands that they can no longer put their head in the sand and hope that it will all go away.  We thought we'd break it down to help you get started on your social media journey today.

1. Define your goals and target Customer - What are you goals?  Are you trying to drive more customers to your website?  Do you want to boost the presence of your brand?  Are you trying to share coupons and special offers?  do you want to communicate more with your customers?  Are you trying to marketing and sell products directly?  Once you set some specific, measurable goals decide how you want to prioritise them.
2. Choose your Social Media Platforms. Facebook is big with women and young adults.  LinkedIn is where you will find business professionals and entrepreneurs.  Twitter users are mostly educated, young adults and there are slightly more female users than males. 
3. Get your content figure out - Develop a plan for your content based on your target customers problems.  You then need to decide what format you will use to share your content.  Written posts, videos, audio files.
4. Start Posting - this is where most businesses stop.  I mean what will happen if I put something out there that people don't like? if no one comments or likes I will feel stupid.  Just do it, seriously no one cares but if you're not posting anything then you are not going to get any traction at all.
5. Be Consistent - Commit to a posting schedule and stick to it.  Just like opening the front door to your business it just simply has to be done and consistency on platforms will see you being rewarded with more reach organically. Followers cast dead profiles aside.

Creating a social media presence isn't difficult, but it takes some time and planning.  Give them regular meaningful content around the problems they might be having and you will see growth.

Altitude Business Solutions are committed to helping Small Business Owners navigate their way through growing their business. Helping them assess where there are issues and providing the recourses and contacts to give Altitude to their business. We offer online training, Social Media Services & Website Services.  Subscribe to our social media channels to be alerted of new content.