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Optimizing your LinkedIn Profile

11/11/2021

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How do I Optimize my Linkedin Profile
If you’re like many professionals, you probably created a Linkedin profile and occasionally go back to add more connections and comment on a few posts. However, there is so much more you can do with this platform to advance your  business and career.
 
Take charge of your future and attract more attention from potential clients or employers by optimizing your profile and using it on a regular basis to attract the kind of attention you want for either your professional profile or your business. 

Try these tips for designing and using your LinkedIn profile.
​Designing your LinkedIn Profile: 
  1. Upload a Cover Image. Take advantage of this prime realestate to advertise what it is you do or your business.
  2. Professional Profile Pic. Pick an image that looks professional and clear. Focus on your face and use flattering natural light.
  3. Edit your headline. Start by writing a specific headline. Tell employers/clients what value you add and make them want to learn more. Keep your audience in mind and avoid technical terms that may be unfamiliar to them.
  4. Update your summary/about section.  Your summary is where you can add more details and showcase your achievements. 
  5. Add keywords. Help recruiters and automated search tools to find you. Browse through job descriptions and resumes for keywords that are popular in your field and include them in your profile, including the headline and summary.
  6. Choose your URL. LinkedIn gives your profile a URL, but you can change it to something that you like better or might work more effectively for you. If your name is already taken, use a slight variation with your middle initial or hometown.
Optimizing your LinkedIn profile can make it easier for others to find you and help you reach your professional goals. You’ll increase your job satisfaction, and you’ll probably spend more time doing what you love.

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Altitude Business Solutions are committed to helping Small Business Owners navigate their way through growing their business. Helping them assess where there are issues and providing the recourses and contacts to give Altitude to their business. We offer online training, Social Media Services & Website Services.  Subscribe to our social media channels to be alerted of new content.
 

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Social Media Marketing vs. SEO – The Great Debate

20/7/2021

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Altitude Business Solutions
With online marketing, there’s a debate raging among experts over which strategy is best to grow your business.  Let’s start by ensuring your understand the difference between the two.
 
Social media marketing: Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, Twitter, Instagram, or LinkedIn.
 
Search engine optimization (SEO): is about showing up in Google search results for your audience's search queries.

Would SEO or social media marketing be the better option?
 
Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.
 
Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.
 
Let’s compare both strategies to see which option is best.

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Targeting an Audience 
To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms.
Most social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.
 
SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic.
 
How Much Effort Is Involved? 
To ensure a return on investment, you’ll want to consider how much effort is required to promote your content via social media and SEO.
 
With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.
 
Social media marketing is not something that you can rely on to work without your own efforts. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.
 

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8 Reasons to hire a Social Media Manager

20/4/2021

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1. Professional. 
While it's great to have a current employee pitch in and do the social media for your business, they aren't really a marketing expert, are they? Knowing how to post on socials is not the same as a professional who knows how to market to your potential customers for growth, there is so much more to Social Media than just posting content.
2. Consistancy.
Posting to social media accounts tends to be one of those tasks that gets neglected for a lot of people due to the piling up of daily responsibilities and urgent tasks. The idea that “Social Media can wait till tomorrow” is all too common. You will notice the difference instantly when a professional takes over for you.

3. Strategy
Having a plan developed for social media requires an expert to look at your entire marketing strategy and ensure that your social media is in line with what's already happening. An expert will want to know about your entire marketing campaign including email, snail mail, TV, Radio etc.
4. Brand Awareness
A good social media marketer will understand your brand awareness and ensure that the social media plan is inline with your current branding for a smooth transition.

5. Dedicated
Contracted social media managers are not big agencies, and that’s a GREAT thing. It means they aren’t juggling 10 clients and only working traditional office hours and are as invested in your success and will often go above and beyond what any employee will do.
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6. Change
What does the latest update mean? How do we know what our insights mean? Luckily a social media manager will know when to post, where to post it, what to say, what the insights mean and how to tweak their strategy based on the latest stats and updates.
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7. Value
Contracted Social Media Managers represent fantastic value. They are experienced at what they do so they can get it done in the most efficient time. They don't waiver when it comes to content creation and are ready to change a strategy at a moments notice. Let's just look at how long it would take you to create a months worth of content, schedule it to be posted, follow up on every like and engagement & create more community engagement by sharing.
8. Performance
They monitor every post's performance and adjust accordingly to get greater reach and engagement for their clients month on month.

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Altitude Business Solutions are committed to helping Small Business Owners navigate their way through growing their business. Helping them assess where there are issues and providing the recourses and contacts to give Altitude to their business. We offer social media management services, online training and one on one consultations. For more helpful tips, head to our website.

CLICK HERE to book in an online chat  today

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