With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Let’s start by ensuring your understand the difference between the two.
Social media marketing: Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, Twitter, Instagram, or LinkedIn.
Search engine optimization (SEO): is about showing up in Google search results for your audience's search queries.
Would SEO or social media marketing be the better option?
Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.
Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.
Let’s compare both strategies to see which option is best.
Targeting an Audience
To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms.
While it's great to have a current employee pitch in and do the social media for your business, they aren't really a marketing expert, are they? Knowing how to post on socials is not the same as a professional who knows how to market to your potential customers for growth, there is so much more to Social Media than just posting content.
Posting to social media accounts tends to be one of those tasks that gets neglected for a lot of people due to the piling up of daily responsibilities and urgent tasks. The idea that “Social Media can wait till tomorrow” is all too common. You will notice the difference instantly when a professional takes over for you.
Having a plan developed for social media requires an expert to look at your entire marketing strategy and ensure that your social media is in line with what's already happening. An expert will want to know about your entire marketing campaign including email, snail mail, TV, Radio etc.
4. Brand Awareness
A good social media marketer will understand your brand awareness and ensure that the social media plan is inline with your current branding for a smooth transition.
Contracted Social Media Managers represent fantastic value. They are experienced at what they do so they can get it done in the most efficient time. They don't waiver when it comes to content creation and are ready to change a strategy at a moments notice. Let's just look at how long it would take you to create a months worth of content, schedule it to be posted, follow up on every like and engagement & create more community engagement by sharing.
They monitor every post's performance and adjust accordingly to get greater reach and engagement for their clients month on month.
Altitude Business Solutions are committed to helping Small Business Owners navigate their way through growing their business. Helping them assess where there are issues and providing the recourses and contacts to give Altitude to their business. We offer social media management services, online training and one on one consultations. For more helpful tips, head to our website.
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Designing your LinkedIn Profile:
3. Encourage others. Think of LinkedIn as a community where you can exchange ideas and support. Comment on posts from other users and share them with your own connections.
4. Be discreet. While you’re working to raise your visibility, keep in mind that there may be times when you want to keep your job-hunting activities off view from your current boss and HR department. Change your privacy settings so you can control what information you want to make public.
Optimizing your LinkedIn profile can make it easier for others to find you and help you reach your professional goals. You’ll increase your job satisfaction, and you’ll probably spend more time doing what you love.
At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services.
Contact Us to book in today
Phone: 0419 183 451