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8 Reasons to hire a Social Media Manager

4/20/2021

1. Professional.
While it's great to have a current employee pitch in and do the social media for your business, they aren't really a marketing expert, are they? Knowing how to post on socials is not the same as a professional who knows how to market to your potential customers for growth, there is so much more to Social Media than just posting content.
2. Consistancy.
Posting to social media accounts tends to be one of those tasks that gets neglected for a lot of people due to the piling up of daily responsibilities and urgent tasks. The idea that “Social Media can wait till tomorrow” is all too common. You will notice the difference instantly when a professional takes over for you.

3. Strategy
Having a plan developed for social media requires an expert to look at your entire marketing strategy and ensure that your social media is in line with what's already happening. An expert will want to know about your entire marketing campaign including email, snail mail, TV, Radio etc.
4. Brand Awareness
A good social media marketer will understand your brand awareness and ensure that the social media plan is inline with your current branding for a smooth transition.

5. Dedicated
Contracted social media managers are not big agencies, and that’s a GREAT thing. It means they aren’t juggling 10 clients and only working traditional office hours and are as invested in your success and will often go above and beyond what any employee will do.
6. Change
What does the latest update mean? How do we know what our insights mean? Luckily a social media manager will know when to post, where to post it, what to say, what the insights mean and how to tweak their strategy based on the latest stats and updates.

7. Value
Contracted Social Media Managers represent fantastic value. They are experienced at what they do so they can get it done in the most efficient time. They don't waiver when it comes to content creation and are ready to change a strategy at a moments notice. Let's just look at how long it would take you to create a months worth of content, schedule it to be posted, follow up on every like and engagement & create more community engagement by sharing.
8. Performance
They monitor every post's performance and adjust accordingly to get greater reach and engagement for their clients month on month.

Altitude Business Solutions are committed to helping Small Business Owners navigate their way through growing their business. Helping them assess where there are issues and providing the recourses and contacts to give Altitude to their business. We offer social media management services, online training and one on one consultations. For more helpful tips, head to our website.

CLICK HERE to book in an online chat today

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Optimizing your LinkedIn Profile

7/4/2020

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If you’re like many professionals, you probably created a Linkedin profile and occasionally go back to add more connections and comment on a few posts. However, there is so much more you can do with this platform to advance your business and career.

Take charge of your future and attract more attention from potential clients or employers by optimisine your profile and using it on a regular basis to attract the kind of attention you want for either your professional profile or your business.

Try these tips for designing and using your LinkedIn profile.

Designing your LinkedIn Profile:

Edit your headline. Start by writing a specific headline. Tell employers what value you add and make them want to learn more. Keep your audience in mind and avoid technical terms that may be unfamiliar to them.
Update your summary. Your summary is where you can add more details and showcase your achievements. Provide statistics to describe your impact. Add multimedia attachments like videos and work samples to help you stand out.
Choose your photo. Pick an image that looks professional and clear. Focus on your face and use flattering natural light.
Add keywords. Help recruiters and automated search tools to find you. Browse through job descriptions and resumes for keywords that are popular in your field and include them in your profile, including the headline and summary.
Choose your URL. LinkedIn gives your profile a URL, but you can change it to something that you like better or might work more effectively for you. If your name is already taken, use a slight variation with your middle initial or hometown.
Be consistent. Make sure your information is consistant across different platforms, you want them to be similar enough to avoid causing any confusion.

Using your LinkedIn Profile:

Gather recommendations and endorsements. Ask former employers/clients and other contacts for recommendations. Use your endorsements to advertise skills that are in high demand. If you’re generous about helping others, they’ll be more likely to return the favor.
Write and publish. Share your knowledge and insights on the LinkedIn publishing platform. Develop a content strategy and use a calendar that will remind you to publish regularly.

3. Encourage others. Think of LinkedIn as a community where you can exchange ideas and support. Comment on posts from other users and share them with your own connections.
4. Be discreet. While you’re working to raise your visibility, keep in mind that there may be times when you want to keep your job-hunting activities off view from your current boss and HR department. Change your privacy settings so you can control what information you want to make public.

Optimizing your LinkedIn profile can make it easier for others to find you and help you reach your professional goals. You’ll increase your job satisfaction, and you’ll probably spend more time doing what you love.

At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services.

Contact Us to book in today
Phone: 0419 183 451
Email: altitudebusinesssolutions.au@gmail.com

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8 Reasons to hire a Social Media Manager

Optimizing your LinkedIn Profile

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8 Reasons to hire a Social Media Manager

Optimizing your LinkedIn Profile

Categories

Ready to grow your business?​Let's Talk.

Our Partners

Ready to grow your business?
Let's Talk.