16. Information about events
17. Givaways 18. Customer reviews 19. Testimonials 20. Historical info related to your business (throwback photos, etc.) 21. Company culture posts (photos, behind the scenes, etc.) 22. Industry related news 23. A question for your followers to answer 24. Holiday-related posts 25. An answer to a commonly asked question 26. Links to free resources 27. Job listings 28. Hiring announcements 29. Live videos 30. Links to promote email signups 31. Inviting your customers to ask any questions 32. Asking for customer feedback 33. Product reviews 34. An industry-related statistic 35. Promotion of a partner business 36. A comment on a trending topic 37. Links to valuable tools 38. A day in the life post (CEO, COO, etc.) 39. Favorite product recommendations 40. Links to sales and specials 41. Photos from recent company events 42. Thank your followers for something 43. Expert insights into a topic 44. A weekly roundup of helpful resources you’ve found 45. A sneak peek at something that’s coming 46. An industry-related prediction 47. A creative use for one of your products 48. Promote your products and services At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with one of our free live webinars where you can choose from a number of topics and have the opportunity to ask questions. Queensland Small Business Owners might decide to book a one on one session through the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. To discuss your options with us personally please contact us Phone: 0419 183 451 Email: altitudebusinesssolutions.au@gmail.com
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Consider these benefits of SEO: 1. You will see an increase in traffic. As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you should see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your sales too. 2. It will increase the credibility of your business. Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not. When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition. 3. SEO can lead to long-lasting results. Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards. By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI). 4.You are in control of the cost. Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI.
6. SEO helps encourage users to visit a local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.
7. Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on. These new followers can also share your marketing messages, leading to an increase in social traffic and sales. 8. SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques. SEO is incredibly important nowadays, and if you are not implementing it in your own online marketing activities, you are limiting your results, sales, and profits. Look at what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort. At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with one of our free live webinars where you can choose from a number of topics and have the opportunity to ask questions. Queensland Small Business Owners might decide to book a one on one session through the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. To discuss your options with us personally please contact us Phone: 0419 183 451 Email: altitudebusinesssolutions.au@gmail.com
engines will rank your website highly for that search term.
For the highest rankings, go more in-depth than your competitors, provide clear answers, and provide graphics or illustrations to help your reader understand the content clearly. 2. Try to rank for longtail keywords. These are keywords that are niche-specific and may have very little search engine traffic. The reason why you will be aiming to rank for these terms is that there is less competition, so they should be easier to rank highly for.
3. Get customer reviews. With local businesses, reviews submitted about your website online can affect your search engine rankings as well.
5. Build internal links. For each of your longer, authoritative articles, link smaller supporting articles in your website to this main page. This will help your longer page achieve higher rankings. 6. Ensure that your website is easy to navigate. If your website isn’t easy to navigate, your visitors will just click off your website and go somewhere else. This can lower the time spent on your website and increase the bounce rate. These are both negative SEO factors. 7. Have a mobile-friendly website. These days, most internet users will access your website through a mobile device. If your website isn’t rendering properly on mobile, this will have a negative impact on user experience, rankings, and sales. So, be sure to optimize your website for mobile devices as well as desktops. 8. Increase your page speed. Page speed refers to how fast your website page loads, and this affects your rankings.
9. Get an SSL certificate for your website. It has been shown that having an SSL certificate on your website increases your website rankings.
If your website is still new and has yet to establish any authority within the niche, or if the competitors in this particular niche have very few backlinks, then it is certainly possible to rank highly for various search terms using these strategies. As your website becomes more competitive, then building backlinks will certainly help you to continue to rank higher. But in the meantime, don’t worry about the backlinks. Draw your visitors to your secure, quick-loading website and provide quality content that they’ll want to engage with and share with others. At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. Contact Us to book in today Phone: 0419 183 451 Email: altitudebusinesssolutions.au@gmail.com
Benefits of online marketing include:
Benefits of offline marketing include:
Offline marketing also has some negative aspects, such as:
Both online and offline marketing have their pros and cons. Offline marketing is seen as more traditional and will be better aimed at the older generation, while online marketing is generally a better option for the younger generation. However, these are only generalities and might not apply to your business. Plus, you don’t have to choose one over the other. Perhaps a combination of online and offline marketing will work best for your business. You will need to understand what you want to achieve marketing-wise, what your budget is, and most importantly who your target audience is. Study your audience and go with what you think will work best with them, keeping your budget in mind. This will get you started. Then, track what you can to determine which campaigns bring you the greatest profits. Run new campaigns and track those. Experience is the best determiner. Analyze as you go and stick with what’s working the best for your company until you find a new campaign that drives even greater profits. At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. Contact Us to book in today Phone: 0419 183 451 Email: altitudebusinesssolutions.au@gmail.com
Here are some free online marketing methods that you may want to consider for your business: 1. Partner up with another expert in your field. Consider joining forces with another brand. You can then offer a more substantial product together than either one of you could offer alone.
6. Change and reuse old advertisements. Rather than going through the expensive route of creating new articles with every marketing campaign, try reusing parts of an advertisement that worked well. This will save you time and expense.
6. Create some video content. Video content is incredibly important nowadays as the younger generation would rather watch a video than read a blog post. If you can create interesting videos, you’ll create interest in your brand.
It’s certainly possible to do online marketing without spending money. Some of these methods might take some time and effort to implement, though, before you see profits. For example, it can take a while to build an email list. However, once you have a list, making sales can be as easy as sending out an email to your list. Once you’ve built a social media following, making sales can be as easy as making a post on your social media accounts. If you want to see an immediate ROI, like for a special promotion, you may want to consider paying for ads online. But if funds are tight, be patient as you put these free strategies into place, and soon you’ll have plenty of ways to make immediate sales for free. At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. Contact Us to book in today Phone: 0419 183 451 Email: altitudebusinesssolutions.au@gmail.com
Designing your LinkedIn Profile:
3. Encourage others. Think of LinkedIn as a community where you can exchange ideas and support. Comment on posts from other users and share them with your own connections.
4. Be discreet. While you’re working to raise your visibility, keep in mind that there may be times when you want to keep your job-hunting activities off view from your current boss and HR department. Change your privacy settings so you can control what information you want to make public. Optimizing your LinkedIn profile can make it easier for others to find you and help you reach your professional goals. You’ll increase your job satisfaction, and you’ll probably spend more time doing what you love. At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. Contact Us to book in today Phone: 0419 183 451 Email: altitudebusinesssolutions.au@gmail.com
If you work in an office, your day might already be planned out, with your coworkers giving you social interaction and your boss giving you accountability.
However, working from home is much different. How can you get work done without any of this help that you would normally receive from coworkers? Try these techniques to stay motivated and be productive:
Working from home isn’t for everyone, but if you love the freedom of making your own schedule, then you may love it. Follow these tips and you’ll be able to stay motivated, maintain discipline, and get all of your work done while working from home. At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. Book your complementary 20 minute discovery call today.
More than two decades ago, the Internet shot onto the scene and changed the world as we know it. While the concept of the Internet has been around since the late 1960s, when the first electronic message was sent over the ARPANET, it wasn't until the mid-1990s that the Internet began its revolutionary impact on our culture, commerce, and technology. Since then, it has exploded with ways for people to make money online.
In the age of the Internet, online niche marketing has quickly become the king of the business and marketing world. Now, both business people and marketers can reach out to increasingly small groups of people to provide them with niche solutions to their problems. As the Internet, and its reach, continue to grow, the development of personalized and targeted marketing to a niche group of people is not showing signs of slowing down anytime soon. If you want to take advantage of this popular way to make money online, then you need to find your niche. Finding your niche isn't without its challenges. You have to take the time to research whether or not your niche idea is viable and whether or not it will be profitable — the key to finding success with an online business if finding the perfect niche for your business. If you want to get started with an online business but don’t know how to go about finding your niche, this 5-minute guide to finding your niche can help. Step One – Your Niche is What You Know When it comes to starting an online business, there are literally hundreds, if not thousands of markets that you can choose. While you can spend a ton of time exploring the different markets and coming up with ideas for the perfect niche market, this won't guarantee that you'll be able to find success. However, if you can choose a niche topic that you are familiar with, your chances of success increase significantly. Luckily, the idea for a niche market is already floating around in your mind somewhere, and the trick is finding out how to unlock the potential that you already possess inside of you. You can start your search for your niche by creating a list of everything that you are passionate about, interested in, and fascinated about. These shouldn’t be things that you’ve recently become curious about, but instead, they should be things that you've shown a strong interested in for a few years. Starting an online business will be one of the most challenging things you will probably ever do in your life, so you need to choose something that you are passionate about. When you choose a niche that you have a passion for, you will have the motivation to continue working even when challenges arise. If you are finding it challenging to come up with ideas, you can ask yourself the following questions:
It is essential to keep in mind that at this point in the process, you're only brainstorming possible niche ideas before you move onto researching whether or not any of your ideas are viable. Step Two – Identify Your Niche’s ProblemAfter you’ve compiled a list of ideas that you are passionate about, you need to work on identifying a problem that is related to the ideas. Most of the online niche businesses that you find have come from identifying the target audiences’ problems and coming up with a solution to solve their problems. Once you can identify the issues that your target audience are experiencing, you can start to think about the kind of solutions that you can provide that will address these issues. But how do you find what problems your target audience is experiencing? There are many tried and tested methods for identifying the issues within a niche market. One of the easiest ways to find out what problems your target audience is experiencing is to ask them simply. Many times, the best niche ideas are identified by the target audience. You can harness these insights and knowledge of your niche market by arranging conversations and conducting focus groups to discuss the problems and present the possible solutions that are related to the niche. You can also send out surveys to gather this information. Another way that you can determine the problems experienced by your niche’s target audience is by heading online. The Internet is the most useful tools that you can use to identify problems within your niche. You can start by browsing blogs and forums, like Quora, to determine the kinds of problems that people in your niche are experiencing. Social media platforms, like Twitter and Facebook, are also filled with people talking about the problems that they are experiencing, as well as raising concerns within your niche market. To inspire more ideas, check out what's trending on Twitter or look through the many Facebook groups. Step Three – Know Your CompetitionWhile a part of niche marketing is trying to identifying a gap in the market that no one is currently occupying, the sad reality is that there will always be competition. In fact, competition is a good thing when it comes to being a successful Internet business because when there is competition, it means there is money to be made. For as long as people have been trying to make money online, there have always been business owners in niche marketing that believed that they were on to something huge, only to discover that the reason why there isn't any competition for their niche product is that there is no way to make a profit. That's why it is essential that you conduct some in-depth analysis of the competition in your niche. You can use a simple Google search to browse the Internet for business sites within your niche market. Keep an organized spreadsheet of the different companies and details about the products, services, and market share for each of the competitors that appear in the Google search results. Compete on QualityWhen you are analyzing the competition, you want to look at the quality of the product or service that they are providing. If the other players in the niche market are only producing poor-quality products, by offering a much better product to your target audience, you can beat the rest and come out on top. Compete on ImageIf your competition is producing high-quality products or offering top-of-the-line services, there are other ways that you can stand out from the crowd that is a bit more subtle. For example, maybe you can strive to come across as transparent and more human-centric compared to the large corporations and faceless companies that are present in the market. Or, you might try to position yourself as a sustainable or green alternative to the competition. Compete on PriceOne of the most necessary determinates of whether or not your products will sell over competitors is the price. It could be that the competition is charging too much and you can try to provide a lower price point for your product or service. Otherwise, you'll have to work to provide a higher-quality product and market your business to those in the market that are willing to pay more. Understanding the competition will ensure that you stand out from the rest. By checking out your competitors, you can assess whether the niche is worth your focus and efforts. Step Four – Determining if The Niche Will Make MoneyNow you've determined your niche, identified the problems of the target audience, and developed a solution, and you've done some research on the competition. Next, you need to determine whether or not the niche will be profitable. While the fact that there are other competitors in the space is an indication that there is some money to be made in the niche, you still need to conduct some further research to find out what kinds of products and services are available in your niche. You can check out websites like Amazon, ClickBank, and Mix (formerly known as StumbleUpon), to find out if there are any products in your niche category. ClickBank is an affiliate marketing site, that can help you determine what digital goods, if any, are within your niche. Mix, is a site that can help you find other websites within your niche and curate those topics into sub-niches. This information can help you find out if there are other websites making money in the same niche as you. If you discover another leading company in your niche, don’t let it discourage you and lead you to believe that there isn’t any hope of you succeeding in that niche. Even though Coca-Cola is a multi-billion dollar company, it hasn't stopped Pepsi from becoming just as successful in the market. While this doesn't necessarily give you too much certainty about whether or not you've chosen a profitable niche, it is more about looking for signs of profitability. The perfect outcome that you can hope for is that there are a few products available in your niche and that it isn't oversaturated with an abundance of products and services. Step Five – Trial Your Niche IdeaNow you can start to trial your niche idea, to determine if your niche idea will be successful. The first four steps of the process were designed to find out if there is an audience for your niche idea, and this final step is to find out how many people there are who are willing to pay for the product or service that you are offering. You can start to gather information on the interest in your niche by setting up a mailing list. This will give you an idea about whether or not you are going to find success in your niche before you take any risks and waste your time and money. You can use an online email service like MailChimp or Constant Contact to set up an email marketing campaign to test your idea. Another way that you can test your niche idea is by taking pre-orders for your product or service. On your website, set up a pre-order landing page for the product or service that you are thinking about developing. This will provide you with some indication of the number of people that are interested in your niche idea. If you aren’t quite ready to take pre-orders, you can start fishing for interest in your niche by setting up a membership program to develop a direct relationship with your fans. If people show excitement for your idea and are willing to pay for it, they’ll support you. While everyone might have the imagination to come up with a brilliant niche idea that addresses a target audiences’ problems, the trick and the challenge is finding a way to make a profit while doing it. The question of how you find a niche isn’t just about solving a problem, but it is ultimately about transforming it into a viable and profitable business. There is really no one-size-fits-all blueprint when it comes to finding your niche. Every journey will be different. The key to finding a niche that will work for you and be profitable is about doing the research to determine if there is an audience that will be willing to pay for your knowledge, experience, products, and services. Take the time to conduct the necessary research, as outlined above, and you will be well on your way to finding the perfect niche for your internet business and finding success. At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. Book your complementary 20 minute discovery call today!
Finding a work-life balance is good for both your physical and mental health. But many times, heavy job responsibilities steal that balance away. When that happens, both our work and home life can suffer unwanted consequences.
But how can you achieve that balance and still excel at your job? Use these strategies to create the work-life balance you seek:
Finding a balance between work and your home life can be difficult, but it’s well worth the effort! Don't listen to what others say make sure it's your own kind of work life balance. We are about to launch a brand new course called "The Business Life Project" specifically designed for small business owners who are on the brink of exhaustion to rediscover their passion for business and life. If you would like to be one of the first to know all about this amazing program simply fill in the form below and we will send you details as soon as they are released.
A lot of us are concerned with the size of our biceps or the girth of our waist. Having a fit body is important. However, keeping your mind in shape is critical to enjoying your life at the highest level. Give your brain the attention it deserves.
Keep your mind healthy, active, and in shape with these strategies:
At Altitude Business Solutions we work with you to come up with solutions to your business problems and set a plan for implementation. It all starts with our Discovery call where we will find out more about your business and discuss options for you moving forward. For Queensland Small Business Owners we will also discuss the Government Funded Australian Small Business Advisory Services program and if your business can take advantage of discounted services. Book your complementary 20 minute discovery call today. |
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